'Broke & Educated': St. Andrews filmmaker promotes crowdfunded flick

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By Adam Brazeau
CORNWALL, Ontario – Young adults with diplomas, degrees and no career decide to a rob bank. That's the concept behind the second movie from St. Andrews filmmaker Adam Kirkey.

As he prepares to start filming in the spring with co-creator Matthew Bell, Kirkey is using the internet to help generate $280,000 for their upcoming indie project 'Broke & Educated.'

"It's a satirical portrayal of the current generation," said Kirkey. "We want people to relate to it, and with the current feedback we've been told it is very relatable; from the situations, to the characters, to the dialog."

For many filmmakers crowdfunding – using the Internet as a funding platform for creative projects – is a necessity. With a total budget of $670,000, Broke & Educated is using every social media avenue available to get the movie venture up and running.

"Crowdfunding is a great way for indie filmmakers like us to fund, or partially fund their projects. In return, the people who donate receive great perks," he said. "We seriously have so many, that it's worth checking out the campaign and seeing if there's anything that might interest you."

Some of the high end perks include a private chef for an evening, Kirkey editing your own short film, and a speaking role in the movie.

Already, a major Internet celebrity from a Canadian YouTube cooking show is involved just off the strength of the script.

"We got Harley Morenstein of Epic Meal Time to be a part of Broke and Educated because Adam has worked hand in hand with Next Time Productions on a show called Free Manny Bets," said Bell.

In fact, Morenstein liked the project so much that he even wanted to have a part in the promotion of the crowdfunding campaign, and star in the campaign video.

Kirkey said social media is essential for indie films to see the light of a silver screen.

"Utilizing social media gives us the opportunity to be very transparent on the making of Broke and Educated, which allows people to get an inside look on how the film is being made," he said.

The movie centers on three friends who have great education, but with the current economy are having a tough time getting ahead. The friends encounter terrible bosses, and horrible clients, and eventually hit a mental and financial breaking point, and decide that they have the smarts to rob a bank.

"We just wanted to make a film that people would have a good time watching and be able to laugh at," said Kirkey.

The movie is also using platforms like Reddit.com, Twitter, and Instagram to meet their campaign goal.

For more information on how to help crowdfund Kirkey's second feature film, visit http://www.brokeandeducated.com/.

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