Action Plan ads with political message
The Harper government has wasted a fortune again this year on partisan TV commercials that have cost taxpayers millions.
Night after night, from March 21 to April 4 Canadians were bombarded with a series of television and radio ads that cost Canadians an arm and a leg.
They were supposed to promote Harper's famous Economic Action Plan. In reality they were pure propaganda for the Conservative Party leading up to the next general election.
A poll conducted by Harris- Decima at the end of April, revealed the real impact of this advertising campaign.
The 30-second TV ads ended by offering a toll-free number on the screen for viewers to call and a government web-site address for people wanting more information.
Harris-Decima has discovered to its horror that only six people in its sample of two thousand-plus viewers had bothered to visit the Action Plan website.
Worse still, not a single person had called the toll-free number appearing on the screen.
Zero interest! Nobody called. It was as if all the phones in Canada had been down for two weeks or as if every Canadian already had a good full time job.
The Harper government has refused to reveal the cost of two weeks of television ads but marketing experts talk about tens of millions of dollars.
We know already from past years that the Harper government has spent more than $ 100 million promoting its Economic Action Plan over the past four years.
But one wonders. . . how can it be that not a single person called the toll-free number?
Actually, the pollsters found 22 people who called in.
But it seems, they weren’t interested in information on the Action Plan. Instead they called to express in their own words over the phone their displeasure with the Action Plan ads and they didn’t always use the sweetest words.
The worst part of all this is that every year the Harper government runs expensive TV ads plugging its budget, and always gets the same pitiful results.
For instance, last year only seven people called the toll-free number; that’s only one more than this year. You’d think the Harper people who catch on.
So why does Harper keeps throwing around money like that?
The answer is simple. Those are partisan political ads, not economic promotion ads. Harper has found a way to make taxpayers pay for them by passing them off as economic promotion ads.
The ads are really self-promotions for the Conservatives.
The idea is to keep the electorate focused on the economy until the 2015 elections.
The commercials carry a clear and forceful message : "Action Plan = economy = Harper. " We vote Harper because he cares about the economy.
The Conservatives don’t give a fig if nobody calls the toll free number or uses the website.
The idea is to get people watching the ads on television night after night and linking up Harper and the economy in their minds.
The subliminal message is "Action Plan equals economy equals Harper Plan. " Repeat after me ! Harper-Action Plan-Economy.”