Children from the Boys and Girls Club of Cornwall show off their pink shirts and take a stand against bullying.
CORNWALL, Ontario - Gone are the days when bullying was simply confined to the school yard or classroom, says Jacquie Richards.
The executive director at the Boys and Girls Club of Cornwall told Seaway News with an increased number of cases of cyberbullying each year, victims are now being sought out on what was once safe ground.
"It's in your bedroom, or on your phone," she said as her agency marked Pink Shirt Day, when community stakeholders wear pink-coloured clothing to mark awareness and take a stand against bullying. "It's no longer a one-person problem.
"Everyone knows somebody who has been bullied."
Government of Canada statistics suggest one in 10 online teens have been subjected to bullying, mostly via social networking sites and by email.
More than one-third of Canadian teens with a profile on a social networking site have seen mean or inappropriate comments about someone they know and some 14 per cent say they have seen mean or inappropriate comments about themselves on social networks.
Richards suggests one of the best ways to combat the problem is by simply focussing a spotlight on the problem through increased communication between victims and bullies.
"It's a community problem," she said. "We need to talk about it more.
"Because often we only talk about it when there is a tragedy."
Richards said the Boys and Girls Club spreads the word on bullying throughout the year.