Stability the key this year for United Way campaign

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United Way of SD and G campaign chair Nolan Quinn.

CORNWALL, Ontario - A year after a tumultuous fundraising campaign that saw the local United Way change not only its executive director, but its board chair, the key in 2014 is a simple one: stability.

Nolan Quinn, the 2013 campaign chair and one of the constants last year, said in an interview the charity that funds 19 member agencies in Cornwall and SD and G wants to keep an even keel this time around.

"We're playing the stability card for sure," he said.

The 2014 United Way of SD and G fundraising campaign will officially begin Sept. 12 with a kickoff breakfast at 7:30 a.m. at the Royal Canadian Legion Branch 297.

United Way officials are expected to announce a significant campaign goal that will coincide with the charity's 70th anniversary.

"I think a big push this year will be for us to handle to fundraising and let the agencies provide the services that are needed," said Quinn.

The United Way funds local groups like the Boys and Girls Club and Big Brothers to name a few. The agency is also making a concerted effort to help groups and individuals in the United Counties as well.

"It's big for us to make a push in the whole area," said Quinn.

Last year the United Way, after a one-week extension, was able to collect $700,001.

The belief is that the generous support of the community will help the campaign to a successful conclusion in 2014.

"The need is great, obviously, and every year the goal goes up," said executive director Lori Greer. "And every year the residents of Cornwall and SD and G come through.

"We're very fortunate."

In fact, in the 70 years the local agency has operated, more than $20 million has been raised by residents.

The vast majority of the money collected by the United Way, typically 80 per cent and more, is provided to its member agencies. The balance helps with the internal costs of operating an office that employs three full-time people. The balance of the work done by the United Way comes from volunteers.

The kickoff breakfast, sponsored by the Kinsmen Club of Cornwall, will feature an address by Canadian Olympian Cody Sorenson. Donations towards the campaign will be accepted.

Organizations: United Way, Royal Canadian Legion Branch, Cornwall Community Police Service

Geographic location: CORNWALL, Ontario

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