By Adam Brazeau
CORNWALL, Ontario – A family-owned and operated self-serve frozen yogurt shop is shaping up to be the taste of the town.
Cornwall’s Wesley and Jennifer Jurchuk opened their new store, located at 525 Ninth Street East, at 5:30 p.m. on Friday, Dec. 19.
By closing time, over 270 people had indulged in the trademark flavours of the Encino, Calif.-based froyo chain. The Jurchuks credited their strong social media presence on www.facebook.com/cornwallmenchies for the city’s immediate outburst of support.
“We wanted to add something different to Cornwall,” said Wesley, 44.
He grew up in Williamstown and his wife in Long Sault.
For years, their three daughters Kirstin, 22, Kylie, 19, Abby, 14, have kept them travelling from one athletic competition, mostly hockey and weightlifting, to the next. And along the way, Menchie’s became a favourite stop. The trio is now working there part-time to help the family business grow.
Judging by the jam-packed opening night, Wesley said it’s clear that Menchie’s attracts a wide demographic.
“I’ve been quite impressed with the amount of people, especially seniors coming through,” he said.
The store carries a dozen flavors of frozen yogurt on any given day. Customers can add as many of the 40-plus toppings and multiple sauces as they like and pay at the counter. In addition, cakes and smoothies will be arriving soon.
The price is $2.14 per 100 grams plus tax. An average container costs between $5 and $12.
There are also two varieties of sorbet for those with a sweet tooth and are lactose intolerant, and there’s a no-sugar option on tap for diabetics.
The new Menchie’s also hopes to add a daytime seniors discount in 2015.
“Cornwall’s never had anything like this,” said Jennifer. “I hope people really enjoy it and come back.”
The 1,800 square-foot brightly coloured lime green establishment has seating for 30 and is the 112th Menchie’s in Canada, according to Wesley. A patio will be unveiled this summer.
For more information, visit www.menchies.ca.