LCBO stores partner with Osteoporosis Canada

Handout fromOsteoporosis Canada
LCBO stores partner with Osteoporosis Canada
1 in 3 women and 1 in 5 men will break a bone due to osteoporosis in their lifetime. Starting Aug. 13

CORNWALL, Ontario – Starting August 13, you can help support Osteoporosis Canada by donating at any of the 660 LCBO stores throughout Ontario until Sept. 9.

Established in 1982, Osteoporosis Canada helps people living with, or at risk of, osteoporosis. Following its vision of a country without osteoporotic fractures, the organization works to educate, empower and support individuals and communities on bone health by providing medically accurate information.

“As a socially responsible community-minded retailer, LCBO is pleased to partner with Osteoporosis Canada and support a variety of other worthy causes through the Giving Back in Our Community fundraising program,” said George Soleas, President & CEO of the LCBO. “Through the generosity of LCBO customers and the support of our staff, we help improve the lives of countless Ontarians and make a difference in communities across the province.”

Currently, 1 in 3 women and 1 in 5 men will break a bone due to osteoporosis in their lifetime. Additionally, 80% of Canadians who break a bone (fracture) due to osteoporosis, do not receive treatment for their underlying osteoporosis. Educating the public at better bone health and preventing new fractures for those who have already had an osteoporotic fracture is Osteoporosis Canada’s top priority.

Funds raised through the LCBO donation box campaign help Osteoporosis Canada to continue to educate, empower and support Ontarians living with Osteoporosis through education programs, awareness campaigns, support groups and “Stand Tall Canada” events. These donations also help the organization reach caregivers and healthcare providers in the areas of post-fracture treatment and fracture risk reduction with information on diagnosis and best practices.

“We want to thank the LCBO for their ongoing support of Osteoporosis Canada through their donation box program, the generous customers who make donations at the checkout counters and the supportive staff who, through their network of stores across the province, help to raise significant funds and increase public awareness of osteoporosis and its devastating consequences,” said Dr. Famida Jiwa, President & CEO, Osteoporosis Canada.

Osteoporosis Canada is one of 28 provincial and numerous local charities that will benefit from LCBO’s province-wide donation box program in 2017. In fiscal 2016-17, LCBO raised a total of $13.3 million for charities through in-store fundraising, special programs and initiatives.

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