CORNWALL, Ontario – Former Cornwall resident and Holy Trinity Catholic High School alumnus Marc Lafleur got a chance to pitch his business on the CBC show Dragons’ Den.
Lafleur is a co-founder of the business truLOCAL, which endeavours to connect Ontario residents with locally grown farm products in Ontario.
“Everyone is trying to eat better,” Lafleur said. “We connect people directly to local farms.”
He explained that truLOCAL deals with a variety of meat products. Everything from chicken to bison can be found through truLOCAL. They describe themselves as one of the leading alternatives to grocery stores on their website.
“We started truLOCAL as a way for people to easily access locally sourced meat products across Ontario,” a statement on their website reads. “In the past year, we have evolved into one of the leading alternatives for grocery store shopping. If you’re already with an amazing farmer or butcher, perfect, but for everyone else still looking for an alternative to the grocery store, you’ve found the right place.”
truLOCAL were invited to pitch to the Dragons’ in April and were excited for the opportunity.
“It is an amazing opportunity. Working with a Dragon is something that most people never get to do,” said Lafleur. “It’s hard to beat the marketing power of a Dragon.”
truLocal launched their website in 2016 and are looking to expand to other provinces such as BC.
Marc Lafleur and truLOCAL will be appearing on Dragons’ Den on Thursday, Jan. 18, 2018.